Marketing Standards

Everyone who has occasion to use the Texas State Technical College (TSTC) name or logo in print should become familiar with the TSTC Marketing and Public Relations Standards. These standards are designed to communicate best practices of the college and basic information essential for the proper implementation and usage of the TSTC name. By properly using the TSTC name, logo, colors, writing styles, and theme, you can help increase awareness of our colleges and the unique technical course offerings we make available to our students.

It is the policy of Texas State Technical College to manage its brand so its value is maintained, protected, and enhanced and so it is used in a manner that is equitably beneficial for all components the TSTC System. Brand management activities are to be executed in a coordinated effort to optimize the positive influence and impact of the TSTC brand and to complement the TSTC mission. SOS GA 1.12, Brand Management

Logo Usage

TSTC Logos. This document includes guidelines for TSTC’s name, logo, brochures and collateral materials, vehicle decals, TSTC colors, and the System seal.

Discover Theme

TSTC Discover Guide. Standards for TSTC’s theme, fonts, extended color palette, tagline, and guidelines for the catalog, brochures, and other materials which follow the discover look and feel.

Writing Guides

TSTC Writing Standards Learn about how to properly use the TSTC name, required statements, and publication copyright information.

Business Cards and Stationery

TSTC Business Cards and Stationary See standards for business cards, letterhead, and envelopes.